Talent Attraction / Employer Branding

  • Social Media Content & Strategy

    Instagram, Facebook, X (Twitter), Tik Tok, YouTube, LinkedIn

    Paid Ads

    Sprout social, Hootsuite,

  • Brand Style & Voice

    DESIGN DIRECTORBrand style guide creation

    Tone of Voice

    Identofyig the type of storytelling or message “the Why” behind brands and campaigns

  • Email Marketing & Text

    Newsletters, Blogs, Event information, Donor Ads etc.

  • Event Marketing & Advertiisng

    Organizing live events, advertising events, media outreach

  • Editorial & Media Calendar

  • Print Media

    Magazines, Flyers, Annual Reports, etc.

  • Copywriting

    Edit, Copy Tone

  • SEO Content & Research

    SEO Research and Strategy

  • Talent Recruiting and Sourcing

    Full Cycle recruiting Experience

    Skilled in hiring for: Tech, Data, Sales, Operations, Marketing, HR roles

  • Newsletters & Blog

    Email Marketing newsletters, Talent Newsletters, and Blog content

  • Public Relations & Media Outreach

    Pitching to media outlets (print, web, TV, Radio/podcast)

    Worked with major publications such as the New York Times, Wall Street Journal

  • Project Management

    Project lead marketing campaigns & hiring processes from idea conception to deliverables, stakeholder management, data driven insights, etc.

  • Data Analytics

    Measuring & Tracking performance across all chanels,

    Web Traffic, click, etc.

    Email opens, bounce backs etc.

    Surveys, A/B Testing

  • Paid Media

    Social Media Ad Strategy

Highlights

Defined CCNY agencies brand style and voice for consistency

Social Media Strategy

Defining schedule, content and messaging.

Marketing to Audiences

Whether it’s attracting top tier talent for niche roles, finding and enticing appropriate donors to give. I define strategy and implement content, data, and

Nonprofit and for profit companies

Has worked for tech, health, and charitable organizations. Has been on teams that are startup like